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3 Reasons to prepare a business continuity plan if you haven’t done so already

By August 5, 2021May 17th, 2022No Comments

A business continuity plan is the blueprint you need during an emergency to keep your business running smoothly. If you don’t already have one, here are 3 key reasons why you should focus on creating one ASAP.

It helps retain clients

As a business, if you have problems functioning, it will definitely affect your clients. For example, if your servers are down or your supply-chain mechanism is affected or your delivery process breaks, you won’t be able to fulfill your promise to your clients. Even worse, in some situations you may not even be in a position to communicate about the crisis to your clients adding to their frustration. A business continuity plan addresses these issues beforehand and can help reduce client dissatisfaction.

Salvaging brand image and reputation

There are certain events that end up affecting only your business. For example, ransomware attacks, virus attacks, data leaks, etc., Having a business continuity plan that caters for such events can be a blessing in times of such crisis.

Minimizing revenue loss

A business continuity plan can minimize the revenue losses that occur as a result of a crisis that interrupts your business operations.

In short, a business continuity plan helps minimize the impact of the crisis on your client relations, your brand image and your revenue by equipping you with a plan to handle the situation better.

Steven Truong

Steven Truong is a Marketing Coordinator at I.T. Responsive with a focus on inbound marketing strategy. Steven comes from a professional background with 6+ years of experience in developing effective PR and digital marketing strategies for small and mid-sized businesses in various industries from manufacturing and consumer products to real estate. Seeing these strategies produce successful results and client satisfaction is one of his main goals and passions about marketing. When he doesn’t have his marketing cap on for the IT world, he likes to check out the local food scene in O.C. and find new post-apocalyptic zombie shows to watch.

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